SUNDANCE FILM FESTIVAL

VISUAL IDENTITY 2D MOTION

Concept Description

The Sundance Film Festival is the largest independent film festival in the United States, held annually in Park City, Utah. Known to have a new design behind their festival every year, the Sundance Film Festival 2026 reimagines the concept to represent elevation and progression through the blocky “F” motif that visually resembles the upward motions of stairsteps. The shape is used to frame and decorate any highlights. The bright yellow and oranges add to the celebratory tone.

Special Thanks To: Roy Tatum (Instructor)

WHEN, WHERE, WHO Poster Series
Explores how the Sundance Film Festival embodies authenticity of creativity in all aspects of time, place, and people.

FROM THE MARGINS TO THE SCREEN Booklet
The 16-page booklet in the form of a zine includes the highlights of individual film creators and projects submitted to the Sundance Film Festival. It also shines light on the struggles of smaller voices and celebrates diversity and inclusion in filmmaking.

Web and Mobile

Physical Applications & Merch