P03 → Utah 2034 Winter Olympics

This is a rebranding project, the subject matter being the 2034 Winter Olympics that is expected to be held in Utah, Salt Lake City in the year 2034. The numerals “2034” in the logo are incorporated with the Olympic rings. The repetition of the lines represents the values of always striving to reach a new level, record, height, etc. With the metaphor of the rings which stands for the five parts of the world, it creates the combined meaning of striving for new heights across the world. Complimentarily it also ties into the environmental setting of Utah’s canyons and it’s sedimentations that show up in stacked layers.